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Nike performed a PESTEL analysis and finds a trend that older adults really enjoy being outside, but are less likely to play competitive sports. How
Nike performed a PESTEL analysis and finds a trend that older adults really enjoy being outside, but are less likely to play competitive sports. How can Nike capitalize on this trend?
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Make shoes from 100% recyclable components
Decrease the price of shoes endorsed by Lebron James
Introduce new line of casual footwear geared towards relaxing/walking outdoors
Increase marketing spend to motivate people to run marathons using the tag line "Be Legendary"
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