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Nike Shoes, Audit Write up II. Audit Questions: Chapters 5, 7, 8 and 9 Buyers, Markets & Targeting Market Opportunities(Questions 8-13) 8. Consumer decision process

Nike Shoes, Audit Write up

II. Audit Questions: Chapters 5, 7, 8 and 9 Buyers, Markets \& Targeting Market Opportunities(Questions 8-13) 8. Consumer decision process a. Assume you were a typical new buyer of your audited product. How would you go through the five steps of the purchase decision process (the five steps shown in Figure 51

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