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Nike wanted to conduct research in Boston to determine whether the innovative an introduced was suitable to make maximum sales for the company. They
Nike wanted to conduct research in Boston to determine whether the innovative an introduced was suitable to make maximum sales for the company. They hired an advertising agency to conduct research on the customers' preferences towards Nike advertisements. They collected data from the market and from nearby Nike shops. The agency found that innovative advertising strategies used by the company gained attention and also increased Nike's sales in Boston. They collected data from the first 1,000 customers who visited the store in Boston and in the market. Seventy percent of the customers were men, and 30 percent were women. The study results found customers who are educated are more interested in seeing innovative ads, which will stay in their minds along with the brand name. Questions 1. Write down two management decision problem(s) and two corresponding marketing research problem for the above case Nike.(2 marks) 2. Write down one Research Question(s), Hypothesis, independent and dependent variable for the above case Nike (3marks)
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