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Nike, which currently views itself as operating in the sporting wear (shoes and clothes) segment, is considering an expansion into the fashion apparel business, producing
Nike, which currently views itself as operating in the sporting wear (shoes and clothes) segment, is considering an expansion into the fashion apparel business, producing high-priced casual clothing for teenagers and young adults. You have been asked to collect the data to make the assessment and have come back with the following information: 1. You estimate that it will cost Nike $ 2.5 billion to establish a presence in this business. Of this amount, $ 1 billion will have to be spent right now acquiring land, equipment and other assets needed for the business. There will be an additional $ 1 billion investment a year from now, and final investment of $ 0.5 billion at the end of 2 years. The business will be operational at the start of the third year. 2. Of the initial investment of $ 2.5 billion, $1.5 billion is fully depreciable over 10 years starting in the third year, and will be depreciated using double-declining balance depreciation (switching to straight line when it provides a higher depreciation)
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