Nikola, a salesperson at a cosmetic firm, gives a sales presentation to Jarvis. When she begins her sales presentation, Jarvis assumes that she is a good and effective salesperson because he remembers an incident where she was polite and courteous to him. Since then, Jarvis always perceives Nikola to be good at her job. Which of the following phenomena best explains Jarvis's perception of Nikola? The primacy effect The halo effect The hindsight bias The bandwagon effect The courtesy bias DODGE