Nina is trying to decide in which of four shopping centers to locate her new boutique. Some cater to a higher class of clientele than others, some are in an indoor mall, some have a much greater volume than others, and, of course, rent varies considerably. Because of the nature of her store, she has decided that the class clientele is the most important consideration. Following this, however, she must pay attention to her expenses, and rent is a major item, probably 70 percent as important as clientele. An indoor, temperature-controlled mall is a big help for stores such as hers where 70 percent of sales are from passerby slowly strolling and window shopping. Thus, she rates this as about 80 percent as important as rent. Last, a higher volume of shoppers means more potential sales; she thus rates this factor as 90 percent as important as the indoor mall option. As an aid in visualizing her location alternatives, she has constructed the following table. A good is scored as 3, fair as 2, and poor as 1. Use a weighted score model to help Nina come to a decision.

Category	Location
	1	2	3	4
Class of clientele	Fair	Good	Poor	Good
Rent	Good	Fair	Poor	Good
Indoor mall	Good	Good	Good	Poor
Volume	Poor	Fair	Good	Poor