Nivea cosmetics is planning to introduce a range of new products in the cosmetics market. The brand is already commercializing a range of mature products that generate cash in the organization while few products have never taken off. In view of fierce competition, you have been appointed as consultant for the brand. Question: $($a$)$ With reference to the above scenario, explain how the Ansoff Matrix may help the management at Nivea to make profitable investment in the brand. $($b$)$ Discuss three$(3)$ pricing strategies that Nivea may adopt during the launch of new products.