NIVEA - The use of marketing mix in product launch Case Study.

Questions?

Critical evaluate the NIVEA marketing mix of the existing product offering and give recommendations for marketing mix optimization to gain traction with the customers?

To what extend, do you think NIVEA can rely on its brand alone for future growth? Construct the strategies that you would recommend to NIVEA's marketing manager to ensure continued success in the 21st century?

Please need well explain answers for final exam preparations and thank you in advance.