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N-Nuff Inc. ran out of inventory of its best-selling product. As a result, its customers bought a similar product from its main rival firm, Suf-Cient

N-Nuff Inc. ran out of inventory of its best-selling product. As a result, its customers bought a similar product from its main rival firm, Suf-Cient Corp. This is an example of a/an ________ cost.

Multiple Choice

  • Illiquidity.

  • Carrying.

  • Inventory.

  • Operating.

  • Shortage.

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