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Questions 1. What are the characteristics of the food service market in Thailand? What are the key trends and major challenges? 2. Who is the target market for MK Restaurant? What are MK Restaurant's points of differences? 3. What are the strategies of MK Restaurant? What are the strengths and weaknesses of the strategies? How can the strategies be improved? 4. What are the marketing mixes of MK Restaurant? Are the marketing mixes appropriate in supporting the marketing strategies? What changes to the marketing mixes would you propose? 5. What marketing metrics would you suggest for MK Restaurant to track its performance? How would you design a marketing dashboard for the restaurant? What marketing research should MK Restaurant carry out to develop appropriate strategies and to improve its performance