No companycan be successful without effective leadership. Effective leaders understand the relationship between themselves, their followers, andthe situation orthe contextin which they are leading. Drawing on publishedacademictheory and research, critically evaluate what distinguishes a leader from an effective leader, in the following areas of leadership:Approaches to leadershipCommunication and leading a virtual teamMotivating followers and managingthe diversitythe emotionalintelligence andreflection.