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In the case, which of the following statement best characterizes the firm's 2016 expected profit margin? The firm's profit margin is getting worse over time and does not compare favorably with the industry average. The firm's profit margin is getting better over time but does not compare favorably with the industry average. The firm's profit margin is getting better over time and is stronger than the industry average. The firm's profit margin is the same the last few years and better than the industry. None of the above