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no explanation please. I just need the answers. Thank you. 1.Within a market, a_________ is a subgroup of people/organizations sharing characteristic(s) that cause them to
no explanation please. I just need the answers. Thank you. 1.Within a market, a_________ is a subgroup of people/organizations sharing characteristic(s) that cause them to have similar needs. 1.Within a market, a_________ is a subgroup of people/organizations sharing characteristic(s) that cause them to have similar needs. target market demographic social group global market 2._____________ is the process of dividing the market into identifiable segments so that you can tailor your marketing mix to meet the needs of that group. Mixing Franchising Segmentation Characterization 2._____________ is the process of dividing the market into identifiable segments so that you can tailor your marketing mix to meet the needs of that group. Mixing Franchising Segmentation Characterization 3.When is splitting two segments unnecessary? 3.When is splitting two segments unnecessary? Splitting is never necessary Splitting is always a good idea When the segments respond in different ways to the marketing mix When both segments respond the same way to the marketing mix 4.Nissan segments its market according to size of vehicle, and offers cars of varying sizes like the Versa, Sentra, Altima, and Maxima. Which of the following best describes the above scenario? 4.Nissan segments its market according to size of vehicle, and offers cars of varying sizes like the Versa, Sentra, Altima, and Maxima. Which of the following best describes the above scenario? Concentrated targeting Undifferentiated targeting Niche targeting Multi-segment targeting 5.Philz Coffee wants to segment its target consumers by their attitudes and beliefs, because they believe that those would be effective ways to identify different buying behaviors. This would be an example of __________________. 5.Philz Coffee wants to segment its target consumers by their attitudes and beliefs, because they believe that those would be effective ways to identify different buying behaviors. This would be an example of __________________. Geographic segmentation Demographic segmentation Psychographic segmentation Benefit segmentation
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