No explanations needed just the correct answer.

C) It refers to the information received from market research studies but not internal sources. D) It refers to the marketing research data taken from Internet sources. E) It refers to the market information taken from the U.S. Census. 6) ) All of the following make up the Four Vs of big data EXCEPT A) volatility. B) volume. C) variety. D) velocity. E) veracity. 7) Which of the following statements about marketing research and marketing information systems is true? A) Marketing information systems gather, access, and analyze data from intra-company sources, while marketing research handles all external sources. B) Both tend to focus on nonrecurring information needs. C) Marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality. D) Neither involves the use of big data. E) None of these answers is correct. 8) ) Which of the following is true about a decision support system (DSS)? A) It is a system that focuses only on numerical data. B) It is a computer program that allows a marketing manager to obtain and use information. C) It organizes incoming information into a data warehouse. D) It is a place where databases are stored so that they are available when needed. E) It is a system for linking computers within a company. 9) A decision-making approach that focuses on being objective and orderly in testing ideas before accepting them is called the method. A) MIS B) scientific C) statistical D) DSS E) marketing model 10) ) The scientific method in marketing research A) forces an orderly research process. B) is an informal approach to defining problems. C) is not a valid decision-making approach. D) is based on hunches rather than evidence. E) makes guesses about what will happen in the future 11) ) Educated guesses about the relationships between things or about what will happen in the future are called A) theories. B) laws.C) facts. D) hypotheses. E) data. 12) What is the purpose of the five-step marketing research process? A) to define and solve a problem B) to design, implement, and control marketing plans and activities C) to narrow down a broad generic market into useful target markets D) to identify the main steps in the consumer decision process E) to help marketers choose between consumer markets and B2B markets 13) ) Which of the following is the correct sequence of steps in the marketing research process? A) getting problem-specific data, interpreting data, defining the problem, analyzing the situation, solving the problem B) analyzing the situation, getting problem-specific data, interpreting data, defining the problem, solving the problem C) defining the problem, getting problem-specific data, interpreting data, analyzing the situation, solving the problem D) defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem E) None of these answers is correct. 14) Which of the following statements best reflects the point of view of the text with respect to marketing research? A) "We don't use computers, surveys, and the like because marketing's information needs are usually not that precise anyway." B) "When we work with outside marketing research specialists, we expect them to take the time to really understand the problem we are trying to solve." C) "As marketing manager, I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions." D) "As marketing research director, I should know the marketing manager's position in advance, so we can prove it is correct if possible." E) "Our company is very small, but we should have our own marketing research department anyway-to get the information we need to make good decisions." 15) Which of the following statements about the marketing research process is FALSE? A) Defining the problem is important because this decision will remain unchanged throughout the process. B) The situation analysis step helps educate a researcher. C) Researchers and marketing managers need to work together. D) The situation analysis includes looking at secondary data. E) Marketing managers often have to explain problems to researchers. 16) ) What is the likely goal of a situation analysis? A) It usually involves formal talks with informed people. B) It helps define the problem. C) It is an approach that focuses on being objective and orderly in testing ideas before acceptingthem. D) It helps marketing managers in dealing with familiar areas. E) It provides a controlled test of a hypothesis. 17) A marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down. This is an example of A) an intranet. B) hypothesis testing. C) an experiment. D) a data warehouse. E) a situation analysis. 18) ) Which of the following statements concerning secondary data is correct? A) Secondary data usually take longer to obtain than primary data. B) Secondary data are only available within the firm. C) Secondary data were originally collected for some other purpose. D) Secondary data may provide some background but never provide the answer. E) None of these answers is correct. 19) Which of the following refers to an automated process of analyzing and categorizing social media to determine what type of comments are being made about a brand online? A) sentiment analysis B) data warehousing C) situation analysis D) response rate E) consumer panel 20)According to the text, "product" A) means a physical good. B) includes all the elements of a marketing mix. C) means the need-satisfying offering of a firm. D) refers to goods but not services. E) All these answers are correct. 21) ) From a marketing perspective, product quality primarily depends on A) the price of a product. B) a product working as it is supposed to work. C) quality control procedures used during manufacturing. D) the customer's specific requirements and needs. E) the features of products offered by competitors. 22) ) A large U.S. firm produces potato chips, shortening, dishwasher detergent, laundry detergent, shampoo, disposable diapers, and facial tissues. These are the firm's A) product classes. B) product assortment. C) individual products. D) marketing mix.E) product line. 23) Nike, Inc. markets several types of athletic shoes, along with clothing and fitness equipment. In other words, Nike has A) product components. B) a battle of the brands. C) no product assortment. D) many product classes. E) several product lines. 24) ) Which of the following is NOT true when comparing goods and services? A) Customers rely more heavily on recommendations when purchasing goods as compared to services. B) Services are intangible while goods are tangible. C) Goods are easily stored while services cannot be stored. D) It is easier to produce consistent quality goods as compared to services. E) Services are usually produced in front of customers, whereas goods are not. 25) ) Which of the following defines augmented reality? A) an overlay of a computer-generated image, sound, text, or video onto a user's view of the physical world B) having machines operate like humans with respect to learning and decision making C) the ability of a machine to observe the environment and act to achieve a goal D) easy-to-use computer programs that analyze data E) an automated process that analyzes and categorizes social media comments in real time 26) ) AI and intelligent agents use to help anticipate customer needs. A) analytics B) augmented reality C) primary data D) big data E) decision support systems 27) ) Words, symbols, or logos that are legally registered for use by a single company are called A) trademarks. B) brand names. C) brand marks. D) service marks. E) watermarks. 28) ) Which of the following would NOT be favorable for successful branding? A) The product is hard to identify by brand or trademark. B) The product has widespread availability in the market. C) The product has economies of scale in production and distribution. D) The product offers the best value for the price