No Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price (s per pair) $66.00 $76.28 -13.0% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping None Same SIQ Rating 6.3 6.3 0.0% Model Availability 300 300 0.0% Brand Advertising 13,000 14,350 -9.4% Celebrity Appeal 70 111 -36.9% Brand Reputation 70 76 -7.9% Online Orders (000) 539 538 +0.2% Pairs Sold (000) 539 538 0.2% Market Share (%) 10.0% 10.0% 0.0% Based on the above data for your company, which of the following statements is false? model Availamy Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) 300 13,000 70 70 539 539 10.0% 300 14,350 111 76 538 538 10.0% U.090 -9.4% -36.9% -7.9% +0.2% +0.2% 0.0% Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average Your company had a price-based competitive disadvantage of 13.0%