No need to explain, thanks

1. One of the advantages of transit as an advertising medium is

a relaxed environment

continuous exposure

high target market selectivity

no creative limitations

unlimited space to work with

2. One of the disadvantages of transit as a media choice is

messages cannot be easily changed

large amount of space for creative

selective market coverage

often crowded interior environment

low reach and frequency

3. A major challenge of event marketing and sponsorship is

targeting

public image

association scores

media coverage

measuring effectiveness

4. One of the disadvantages for advertising in magazines is the

lack of preferred positions

ability to change advertising at short notice

expensive distribution

long lead times

only option is full colour

5. When Redbull sends out teams to hand out samples, the company is using which marketing communications tool?

advertising

trade promotion

experiential marketing

direct response

digital communications

The desire to be accepted by peers is commonly appealed to in advertising for products such as

investments and security systems

adventure travel

personal care products and clothing

groceries and housing

higher education

6. You would use sales promotion to

increase the product mix

encourage an immediate response from consumers

increase advertising dollars

improve distribution

increase the use of the media

7. Documenting the nature of what a message will be and how it will be communicated is in the

direct-response plan

media plan

creative plan

marketing budget

marketing plan

8. Visa's headline, "Introducing the new generation of debt" is an example of a

subheadline

curiosity headline

promise-of-benefit headline

news headline

command headline

9. In product-differentiation (product attributes) positioning, a product attribute is always presented as

distinctly unique from all other products

technically innovative

the leader in the product category

equal to or better than another brand

relevant to the consumer's lifestyle

10. The International Olympic Committee ambush marketing rules

protect sponsors

encourage non-sponsors to promote products at the Olympics

protect athletes from marketers

advertise on sponsors behalf

link sponsors to venues of the Olympics

11. When Shoppers Drug Mart accumulates considerable data on customers through its Optimum Card, they are able to create

a circulation list

a house list

a broker list

an external list source

a response list

12. Paid circulation refers to

trade subscriptions

free distribution

subscription sales only

subscriptions and newsstand sales

newsstand sales only

13. Out-of-home media includes

magazines

digital

radio

at-retail (point-of-purchase) advertising

newspapers

14. A form of paid communication that undertakes the task of enhancing a company's image and creating goodwill toward a company is

advocacy advertising

publicity

influencer marketing

corporate advertising

reputation management

15. The document that is known as the creative brief provides a framework for discussion between

the agency and the consumer

the agency and the media

the client and the agency

the media buyer and the client

the creative director and the creative team

16. A decision to purchase insurance could be motivated by this need in Maslow's hierarchy.

self-actualization

esteem

safety

physiological

social

17. Weaving a brand into the storyline of a show, movie, or video game is known as

brand integration

influencer marketing

sponsorship

endorsement

publicity

18. Trade promotion activities are targeted towards

consumers

sales force

brand managers

media

distributors (resellers)

19. Product demonstrations are used in advertisements when a company wants to

focus on product performance

promote multiple sales

expose a competitor's product

use testimonials to support a product

use a negative appeal

20. Canadian Tire's association with the 2020 Canadian Olympic Team is an example of

database marketing

sales promotion activities

sponsorship

national advertising

public relations