Question
No need to explain, thanks 1. One of the advantages of transit as an advertising medium is a relaxed environment continuous exposure high target market
No need to explain, thanks
1. One of the advantages of transit as an advertising medium is
a relaxed environment
continuous exposure
high target market selectivity
no creative limitations
unlimited space to work with
2. One of the disadvantages of transit as a media choice is
messages cannot be easily changed
large amount of space for creative
selective market coverage
often crowded interior environment
low reach and frequency
3. A major challenge of event marketing and sponsorship is
targeting
public image
association scores
media coverage
measuring effectiveness
4. One of the disadvantages for advertising in magazines is the
lack of preferred positions
ability to change advertising at short notice
expensive distribution
long lead times
only option is full colour
5. When Redbull sends out teams to hand out samples, the company is using which marketing communications tool?
advertising
trade promotion
experiential marketing
direct response
digital communications
The desire to be accepted by peers is commonly appealed to in advertising for products such as
investments and security systems
adventure travel
personal care products and clothing
groceries and housing
higher education
6. You would use sales promotion to
increase the product mix
encourage an immediate response from consumers
increase advertising dollars
improve distribution
increase the use of the media
7. Documenting the nature of what a message will be and how it will be communicated is in the
direct-response plan
media plan
creative plan
marketing budget
marketing plan
8. Visa's headline, "Introducing the new generation of debt" is an example of a
subheadline
curiosity headline
promise-of-benefit headline
news headline
command headline
9. In product-differentiation (product attributes) positioning, a product attribute is always presented as
distinctly unique from all other products
technically innovative
the leader in the product category
equal to or better than another brand
relevant to the consumer's lifestyle
10. The International Olympic Committee ambush marketing rules
protect sponsors
encourage non-sponsors to promote products at the Olympics
protect athletes from marketers
advertise on sponsors behalf
link sponsors to venues of the Olympics
11. When Shoppers Drug Mart accumulates considerable data on customers through its Optimum Card, they are able to create
a circulation list
a house list
a broker list
an external list source
a response list
12. Paid circulation refers to
trade subscriptions
free distribution
subscription sales only
subscriptions and newsstand sales
newsstand sales only
13. Out-of-home media includes
magazines
digital
radio
at-retail (point-of-purchase) advertising
newspapers
14. A form of paid communication that undertakes the task of enhancing a company's image and creating goodwill toward a company is
advocacy advertising
publicity
influencer marketing
corporate advertising
reputation management
15. The document that is known as the creative brief provides a framework for discussion between
the agency and the consumer
the agency and the media
the client and the agency
the media buyer and the client
the creative director and the creative team
16. A decision to purchase insurance could be motivated by this need in Maslow's hierarchy.
self-actualization
esteem
safety
physiological
social
17. Weaving a brand into the storyline of a show, movie, or video game is known as
brand integration
influencer marketing
sponsorship
endorsement
publicity
18. Trade promotion activities are targeted towards
consumers
sales force
brand managers
media
distributors (resellers)
19. Product demonstrations are used in advertisements when a company wants to
focus on product performance
promote multiple sales
expose a competitor's product
use testimonials to support a product
use a negative appeal
20. Canadian Tire's association with the 2020 Canadian Olympic Team is an example of
database marketing
sales promotion activities
sponsorship
national advertising
public relations
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