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No. of Social Media Followers, by Charity in '000 1.450 1.710 1800 1,700 1,450 1.525 an 1.250 1.200 500 19 30 19 Cha Ded NPLC

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No. of Social Media Followers, by Charity in '000 1.450 1.710 1800 1,700 1,450 1.525 an 1.250 1.200 500 19 30 19 Cha Ded NPLC Year 1 Year 2 Years Average Social Media Follower Donation, by Charity, in USD Year 1 Year 2 Year 3 Charitable 8.04 10.05 16.00 Defend 4.34 5.43 4.10 NPLC 4.29 6.36 8.00 Repair Project 4.77 5.90 0.00 x Total Social Media Budget Across the Four Evaluated Charities Year 1 $1,700,000 Year 2 $1,900,000 Year 3 $2,500,000 In Year 3, which of the four charities had the second-highest return on social media budget investment? CharitAble O Defend ONPLC Repair Project

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