Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks that people will judge him unfairly if he has a tattoo. Hayley, however, does not perceive getting a tattoo as particularly risky behavior. Getting a tattoo will likely result in more information searching -particularly of external sources - for Hayley rather than Noah.

True

False

Once an individual's evoked set has been brought to mind and those options evaluated during the evaluation of alternatives stage, this consideration set will determine what information must then be obtained during the information search phase of the consumer buying process.

True

False

no explanation needed