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Noah Schnapp is a famous actor and the brand ambassador for his snack company, To Be Honest ( TBH ) . Consumers tend to like

Noah Schnapp is a famous actor and the brand ambassador for his snack company, To Be Honest

(

TBH

) .

Consumers tend to like the collection at TBH mainly because Noah is an influencer himself. Which of the following marketing strategies does this scenario best illustrate?

People marketing

Place marketing

Event marketing

Idea marketing

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