Question
Noblemen Enterprises is thinking about launching a new product line called Loofa. If they decide to pursue a project they will spend $1 million right
Noblemen Enterprises is thinking about launching a new product line called Loofa. If they decide to pursue a project they will spend $1 million right away on patents to build a rough draft. If the rough draft is successful (60% probability), they will spend $5 million in Yr. 1 to build a plant that will take a year to complete. If it doesn't work (40% probability) they will no longer pursue the new launch and will sell the patents for $100,000 for them to receive in Yr. 1. Once the plant is built, the cash flows will be $8 million per year for 10 years starting in Yr. 2. if there is good market acceptance (70% probability). Cash flows will be $2 million/yr for 10 years if there is a poor acceptance rate (30% probability). The WACC is 10%. Calculate the projects ENPV
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