Question
Noel, owner and manager of Noel Draperies and Window Treatments, has been receiving some complaints from her loyal clientele of interior decorators and home dcor
Noel, owner and manager of Noel Draperies and Window Treatments, has been receiving some complaints from her loyal clientele of interior decorators and home dcor consultants. For example, one of her loyal customers, Phoebe, wanted to know why she was being charged a much higher price for an order that was almost identical to an order she placed last year. Phoebe felt that the price hike was simply not justified. Although Noel, when responding to Phoebe's complaint, blamed the price hike on the rising price of materials, she herself was a bit perplexed and decided to look into the matter. Noel asked her accountant to get a report for her summarizing cost and pricing data for the last three years. The accountant presented this information in the following table:
Year 1 | Year 2 | Year 3 | |
Budgeted results | |||
Revenue | $2,400,000 | $2,700,000 | $2,000,000 |
Direct materials | 360,000 | 405,000 | 320,000 |
Direct labor | 720,000 | 810,000 | 650,000 |
Variable factory overhead | 144,000 | 162,000 | 130,000 |
Fixed factory overhead | 400,000 | 400,000 | 400,000 |
Variable SG&A expenses | 240,000 | 300,000 | 220,000 |
Fixed SG&A expenses | 200,000 | 180,000 | 200,000 |
Actual results | |||
Revenue | $2,320,000 | $2,800,000 | |
Direct materials | 380,000 | 430,000 | |
Direct labor | 725,000 | 900,000 | |
Variable factory overhead | 140,000 | 160,000 | |
Fixed factory overhead | 425,000 | 440,000 | |
Variable SG&A expenses | 260,000 | 300,000 | |
Fixed SG&A expenses | 180,000 | 200,000 |
Noel believes that the last few years have been fairly representative of business volume in general. Moreover, Noel believes the average of the direct labor cost for years 1 and 2 is a fair estimate of her "normal" volume of business.
Noel next turns her attention to how she prices jobs. When her company receives an order, Noel estimates the direct labor and material costs for the job, and then she applies an overhead amount to the job. Each year, she computes a new budgeted overhead rate per direct labor dollar. Noel then prepares the order quote by adding direct material costs, direct labor costs, applied overhead, and a 50% markup on the total cost.
Noel retrieves information corresponding to Phoebe's order in year 2, and compares it with the price quote the company prepared for Phoebe for her most recent order in year 3. Noel is not an accountant, but she is a good manager and can understand why Phoebe complained.
1. Compute the total overhead application rates for years 1, 2, and 3.
2. Compute the over-applied or under-applied overhead for year 1 and year 2.
The following information pertains to Phoebe's order in year 2, and her current order for year 3, which is identical (in terms of the draperies and window treatments) to her year 2 order.
3. Compute the price Noel charged Phoebe for her year 2 order and the price quoted for year 3 order
year 2 | year 3 | |
Direct materials | $15,000 | $15,500 |
Direct labor | $30,000 | $32,000 |
4.Do you agree with Phoebe that the price being quoted for her year 3 order is too high?
5. What should Noel do? Can you suggest an alternative way for Noel to develop her price quotes? Explain.
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