Noise refers to anything that interferes with, distorts, or slows down the transmission of information.

True

False

Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content

True

False

Pioneering advertising is heavily used during the later stages of the product life cycle and emphasizes the products exclusivity more than offering in-depth information about the product.

True

False