Question
nominate a cruise market segment and undertake research from academic and industry sources This market you choose may be - the country the cruise passengers
nominate a cruise market segment and undertake research from academic and industry sources
This market you choose may be
- the country the cruise passengers come from (the SOURCE market, NOT destinations/ports of
call) - for instance, the Australian market, the German market, the Chinese (PRC) market, etc.
- an age group/generation (i.e. Generation Z, Generation Y/Millennials, Gen X, Baby Boomers,
Traditionalists)
- a household or family type
- a specific ethnicity or race
- LGBTIQA+
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Ill select the Australian market as the cruise market segment for this research Research on the Australian Cruise Market 1 Industry Reports Cruise Lin...
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Step: 3
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
