Question
Nonni and Manni are competitors but they sell the exact same product. The table shows information from the operations of these companies. Nonni ehf Manni
Nonni and Manni are competitors but they sell the exact same product. The table shows information from the operations of these companies.
| Nonni ehf | Manni ehf |
Number of customers | 200 | 200 |
Sales income (150kr/30 pc) | 30,000 | 30,000 |
Variable costs | 6,000 | 18,000 |
Gross profit | 24,000 | 12,000 |
Fixed cost | 19,000 | 7,000 |
Profit | 5,000 | 5,000 |
1. If Nonni ehf lowers the selling price to 135 kr / pc then it will reach 80 customers from Manna ehf. Set up income statement etc. that Nonni ehf has 280 customers.
2. If Manni ehf lowers the selling price to 135 kr / pc (and assumes that the sale price of Nonna ehf is 150 kr / pc) then he will reach 80 customers from Nonna ehf. Set up income statement etc. that Manni ehf has 280 customers.
3. Which of them, Nonna or Manna, is more profitable at lower selling prices (which attracts more customers) and why is this difference between the companies' profits?
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