Normally, the discussion question for Module 2 examines the Cash Conversion Cycle. However, given the impact Covid-19 and the pandemic have had on our lives, I want to explore the impact it's had on businesses.

Like many people, my family and I have a membership to the YMCA. Due to the pandemic, we went months without being able to utilize our membership, so my husband and I decided to purchase road bikes. The bikes would allow us to exercise together, while also getting out of the house. Prior to the pandemic, we'd already been planning tp purchase bikes anyway, and done extensive research on styles and pricing. HOWEVER, we found out very quickly that the pandemic had driven up the cost of bikes significantly! It seems everyone was trying to find ways to exercise and reduce cabin fever during the pandemic. We actually came across an news article that interviewed a bicycle shop owner who was on the verge of closing his shop before the pandemic, and now due to the pandemic their sales skyrocketed and they were constantly selling out of inventory.

For this discussion please answer the following questions/statements:

1. List a business/Industry that has been impacted by the pandemic. The impact can be negative or positive. Try not to be be too vague or general. For example, don't simply say the pandemic has negatively impacted the service industry. Instead, list a specific service. DO NOT select the FAST FOOD or RESTURANT industries. Those sectors are far too common.

2. Explain how the business/industry was impacted. Was the impact positive or negative. Provide details.

3. Discuss the strategic measures the business has implemented to address or tackled the impact.

4. Do you feel the company/industry addressed it appropriately? List any recommendations you would provide that business?