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le $5$ Exam

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Question $4(1$ point$)$

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Short$-$term incentives to encourage the purchase or sales of a product or service.

Personal selling

Public relations

Digital marketing

$$ Sales promotion

Question $5(1$ point$)$

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When utilizing the pull strategy the company directs its marketing activities at channel members to induce them to order, carry, and promote the product.

True

False

Question $6(1$ point$)$

Public relations is the process by which a positive image is created through a thirdparty endorsement.

True

False

Question $7(1$ point$)$

The concept of securing editorial and news space, as opposed to paid space, in print and broadcast media to promote a product or a service.