North American Professional Sport It is obvious that engaging the millennial fan is a priority for sports managers in professional sports. You have been hired as the Social Media Director for the Chicago Fire Major League Soccer (MLS) team. Arguably, the MLS fan base is slightly different than the fan bases for any of the Big Four leagues. You were hired because of your social media experience with a minor league baseball team and having interned at your university's athletic department while in school. 1. What strategy used by the Big Four teams might you be able to adjust and use with an MLS franchise? 2. How would your strategy be different because of differences in the MLS fan base? 3. How will you work with the MLS Director of Social Media to maximize your team's outreach to millennials