• North Face (currently known as an outdoor clothing company) requests that your ad agency creates an ad campaign introducing their new professional clothing line for men. Professional business suits, clothes etc. for business professionals. They want ads, events etc. that stay with their overall current look & logo and exploring, but want the agency to add more to tie it into day time work to the explorer by night or weekend. I would recommend that you pick Chicago or Milwaukee as a launch area for the ad campaign. You can choose when this ad campaign would launch.

Give any background information/brief overview that is needed. What will the theme be? Theme refers to the ad campaign theme.

Who will be the target market for the campaign?

What are some of the goals the campaign will set out to accomplish? (See full assignment for textbook page number reference here). Sample goals: Increase Brand Awareness, Introduce Grand Opening, Increase Sales by __%. You must set goals/objectives for the plan. In the real world results must be measured.