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Northern Athletic Club owns a chain of tness clubs and needs to know how much each of their customers is worth. What is the CLV

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Northern Athletic Club owns a chain of tness clubs and needs to know how much each of their customers is worth. What is the CLV for an average club membership? Monthly membership clues: $77 per person Variable cost for retention and membership: $10 per member. Length of the average active membership: 20 months

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