Question
Not all customers have the same value to the organization. What does this mean in terms of managing CRM? How it is related to the
Not all customers have the same value to the organization. What does this mean in terms of managing CRM? How it is
related to the concept of Customer Lifetime Value? Also discuss customer anticipation or expectation and customer
satisfaction. What does this imply in managing customer relationships?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
