Not all customers will deserve the same level of your attention, time, or money. To help us determine which ones you should spend what level of resources on we can use $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_,$ which is a calculation that estimates the projected financial returns any one customer will generate for Pavo Unique Gifts.

Response $1$ of $4$: Return on Marketing Investment $($ROMI$)$Return on Marketing Investment $($ROMI$)$

Response $2$ of $4$: Customer Experience Management $($CEM$)$Customer Experience Management $($CEM$)$

Response $3$ of $4$: Enterprise Resource Planning $($ERP$)$Enterprise Resource Planning $($ERP$)$

Response $4$ of $4$: Return on Customer Investment $($ROCI$)$Return on Customer Investment $($ROCI$)$