Not all valuation methods use discounted cash flow (DCF). Suppose Juan runs a small startup that doesn't yet generate revenue but has users which may become valuable in the future. Use the internet to find a valuation method Juan could apply to his firm that doesn't depend (at least not directly) on discounting projected cash flows and making projected financial statements. Describe the method you find, discuss the pros and cons of the method, and compare & contrast your method with DCF/NPV-based methods (all methods in chapter 10 of the book are DCF-based methods). Refer to the notes and instructions regarding citations at the top of the Content section and write for clarity.

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