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Not only does GIS technology help Starbucks determine the ideal locations for new stores, but it also enables the company to decide what kinds of
Not only does GIS technology help Starbucks determine the ideal locations for new stores, but it also enables the company to decide what kinds of stores to open. This technology helps the company with which marketing mix decision?
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product
place
price
promotion
process
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
