"Not sure, but I have a meeting with them next week, and l$\text{'}$d like you to go with me$,"$ Maggie said.

Questions

What is the likely makeup of the buying center? Who plays or has played which roles? What would b likely focus of each role in the buying center?

What type of purchase situation is this? What are the implications for Maggie?

How can Maggie use the multiattribute matrix to guide a sales plan?