Not sure if my question is correct can someone double check??

The manufacturer of Cruise brand skis has a market orientation and adheres to the marketing concept. Most likely, the company would react to consumer dissatisfaction to its skis by first: O a. hiring more salespeople Ob.conducting research to determine if its customers' needs have changed O c. offering a compensation to appease them O d.increasing its advertising to better explain their products O e lower the price of Rossignol skis