Note: Answers must be referenced as per Harvard citation format.

i. Do Marketers Create needs or needs already exist, just marketers need to satisfy them. Support your position, which must be evidence-based

ii. Corona Beer is a well-known beer. The company is worried that the beer will be associated with Coronavirus. It will remind people of their lost family members and friends. However, the company cannot change the name due to its success it generated in the past. If you are a marketing consultant, give your detailed recommendation to the company?