Note: Minimum word count for each numbered question is 200 to 250 words.

What is a market niche, and how does it apply to Taza's business model? What types of companies compete with Taza? What role has technology played in Taza's success? Describe the entrepreneurial profile. In what ways does Larry Slotnick display these entrepreneurial attitudes and characteristics? Be sure to include examples from the video in your response.

Taza Chocolate is an up-and-coming bean-to-bar chocolate manufacturer located in Somerville, Massachusetts. Founder Alex Whitmore got the idea for the company when he made a trip to Oaxaca to experience the history and traditions of Mexico. In particular, Whitmore was fascinated by xocol?tl, the ancient Mesoamerican practice of using the cacao plant for drinks. The traveler was so enchanted with Mexico