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Note: The discussions in this course build upon one another, beginning with the selection of a company of your choice. You will walk through several

Note: The discussions in this course build upon one another, beginning with the selection of a company of your choice. You will walk through several global marketing situations that pertain to your chosen company. You will eventually assume the role of a shoe manufacturing firm owner tasked with developing global strategies. Be sure to follow along each week to build your global knowledge.

Please address the following:

  • Introduce yourself to your peers by sharing something unique about your background. Explain how you expect this course will help you move forward in your current or future career.
  • Go to The World Factbook and review the countries listed. Select one country on which to base your discussion posts and written assignments throughout the course. The country you choose should have special meaning for you and/or be one that you are interested in learning more about.
    • Once you choose a country, you will not be able to change it, so give it some careful consideration. Only one student per country!
  • Explain why you chose this particular country. Why is it important to you (e.g., nationality, origin, and travel experience)? Paraphrasing the CIA World Factbook or other reference, describe your country by giving a brief background of its location, a demographic profile that includes population and age structure, and a brief economic overview from 2013 to today.

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