Note: This is a case study

Q- For each of the strategies listed below, identify a hypothetical strategy that you believe maybe good for Petronas to pursue.

1. Forward Integration 6. Product Development

2. Related Diversification7. Backward Integration

3. Unrelated Diversification 8. Horizontal Integration

4. Retrenchment 9. Market Penetration

5. Divestiture 10. Market Development

Case Study: PETRONAS

Established in 1974, Petroliam Nasional Berhad (PETRONAS), headquartered in Kuala Lumpur, Malaysia, is an integrated oil and gas multinational company. Responsible for the national oil and gas resources, PETRONAS explores, develops, and produces these resources and delivers energy to meet the country's growing demands. The only Malaysian company to feature in the Fortune Global 500 list, it operates in over 35 countries and is engaged in a wide spectrum of petroleum activities. Its Upstream business explores, produces, and monetizes oil and gas resources, and its Downstream business focuses on marketing and distribution strategies to enhance the value of resources. Its successful management of legal and maintenance activities in 2014 enabled PETRONAS to shift its focus to raising utilization rate by 5 percent in 2015. In 2014, while profit decreased by 27 percent, the group saw a 4 percent growth in revenue, which was driven by higher production, higher liquefied natural gas (LNG) sales volume, and favorable U.S. Dollar exchange rate movement. Revenue derived from PETRONAS provides roughly 45 percent of the Malaysian government's annual budget. T a k i n g advantage of being an integrated chain and its strategic location in South East Asia, a region with fast growing chemical consumers, it is focusing on three long-term objectives operational excellence, marketing and sales excellence, and innovation excellence. As part of its strategies, PETRONAS is pursuing integration by purchasing its ships to transport its oil and gas, especially its LNG. This will provide low cost, direct access to LNG shipping capacity. PETRONAS, operating the world's first floating LNG facility, is also in the process of constructing one of the largest LNG facilities in British Columbia

Note: All the answers must be in detail and in an organized manner