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Nova Motors offers a range of electric vehicles ( EVs ) with various features. They set the price of their basic EV model lower due

Nova Motors offers a range of electric vehicles (EVs) with various features. They set the
price of their basic EV model lower due to fewer features, while their luxury model, with
premium features like extended battery life and advanced technology, is priced higher.
What pricing strategy is Nova Motors using?
captive product pricing
product line pricing
cost-plus pricing
by-product pricing
premium pricing
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