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Now click on the BACKPACK tab. As you select each design component, you will add to the DESIRABILITY of your backpack and its PRODUCTION COST.

Now click on the BACKPACK tab. As you select each design component, you will add to the DESIRABILITY of your backpack and its PRODUCTION COST. Our financial team has asked us to aim for a production cost that is 50% of the retail price. Knowing that the average retail price is around $24, what is a reasonable production cost for a backpack in this segment?

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