Now imagine that the expansion can't take place because of this information being shared by Mr. Ferguson, which creates political pressure, and no permits can be provided to expand on the adjacent land. It would be best if you did something else and devised a new idea. You will use this idea to answer questions 2,3 and 4. Question 2.1 Strategic Alternatives Select one of the following four strategic choices. In your answer, explain in detail by applying an example of how this alternative method to grow revenue and profit can help move your organization/operation forward by pivoting but still achieving the long-term revenue and profit objectives of your firm. Remember to consider assets, strengths, trends, and opportunities to leverage what you have to work with and provide a unique value (product or service) to your audience without completely reinventing the wheel. Describe your idea in detail and explain which strategic choice you have selected. 1. Pursue a new market 2. Diversify the product offering 3. Develop/create a new product offering 4. Penetrate an existing market ( 6 marks) Question 2.2. The Strategic Opportunity Funnel Working through this alternative business idea, as part of the Strategic Opportunity Funnel, define a Customer-Driven Marketing Strategy that includes: - Who is the ideal customer? Clearly explain (1) segment and (2) target market (buyer persona). (4 marks) - How is your new idea unique from a differentiation perspective? (4 marks)