Now imagine: you are the CEO of Netflix and your team has noticed a significant sales decline in the Spanish market among GenZ and Millenials. You need to create a commercial to attract this target. - Start with a brainstorming: which technique would you use to produce ideas - Follow the ingredients of the good commercial and explain which characteristics your commercial should have? - Which slogan will you use? - Are you going to use music? Why? Which one? - Are you going to collaborate with a celebrity or influencer? Why and who