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Now read the following: The hybrid trap: Why most efforts to bridge old and new technology miss the mark, Suarez Utterback et al, SMR, Spring

Now read the following: The hybrid trap: Why most efforts to bridge old and new technology miss the mark, Suarez Utterback et al, SMR, Spring 2018

Exercise Do you think hybrids is a sustainable strategy or an intermediate tactic ? Why/why not ? Are there hybrids in your industry ? What is their future ?

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