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Now that SC Johnson's OFF! Clipon product has been in the market for some time and it is transitioning to the growth stage of the

Now that SC Johnson's OFF! Clipon product has been in the market for some time and it is transitioning to the growth stage of the PLC, the product management team wants to verify that they still have the correct price based on comparison with their #1 competitive rival.

Based on the information in the case brief, calculate the boundaries of price for the OFF! Clipon product that SC Johnson should consider going forward for this product?

a)What is SC Johnson's Lower Price Boundary (same as "price floor")? Record the number and how you arrived at it. (3 marks).

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