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Now that you have created a Green business, your task is to develop a promotion strategy for the product or service that you have selected
Now that you have created a Green business, your task is to develop a promotion strategy for the product or service that you have selected for this business plan. The product or service you choose can be any product or service that is consistent with green living. For the product or service, respond to the following questions:
What's the purpose of the promotion?
What's your target market?
What is the best way to reach that target market?
What product features should you emphasize?
How does your product differ from those of
competitors?
Then describe the elements that go into your promotion mix, and explain why you chose the promotional tools that you did.
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