Now you should have a great understanding of customers, motivations, demographics etc. Writing customer profiles is an important stage of the marketing process. The more we know our customers, the better we can meet their needs.

Task

After performing secondary research on a brand of your choice (Agreed with your tutor) prepare a customer profile for a customer of that brand. This should include statistical information i.e. demographics, and also personal preferences, motivations and personality profile - you should also give your customer a suitable name.

Charts and graphs can be included and will not be counted in the word count.