Now you will then write a short summary of how you came to rank each company as you did? What were the most important financial factors in your decision?

When you have finished comparing and evaluating what you know about each from a marketing perspective, you will look at the total industry for each potential acquisition. Your research of the industry should look at how each industry is in terms of marketing trends, consumer tastes and preferences and the trend in technology. Your industry marketing analyses should cover the industries of the three prospective acquisitions.