NPD$$ Process:

STEP$1$:

STEP$2$:

STEP$3$&$4$:

STEP$5$:

STEP$6$:

STEP$7$:

Idea Generation

Concept Development and Screening

Marketing Strategy Dev.$$ & Business Analysis

Technical Development

Test Marketing

Target Commercialization$($#$)$

SBU $5$

$90\%$

$10\%$

$30\%$

$50\%$

$30$