Null Hypothesis: Increasing the usage of Instagram influencer marketing has not impacts on the luxury brands’ awareness

Alternative Hypothesis: Increasing the usage of Instagram influencer marketing has impacts on the luxury brands’ awareness

IV: the usage of Instagram influencer marketing

DV: luxury fashion brands’ awareness

Mediating Variable: the number of Instagram influencers a brand is working with.

Moderating variables: company size of the brand

1) Do you agree with the student's hypothesis? Why or why not?

2) What other Independent, Moderating, or Mediating variable(s) might the student have considered to answer his or her research question? In other words, what could you change or add to their theory to make it more powerful?